How Social Technology Can Transform the Way You Lead


An essential guide for leaders who want to use social media to be “open” while maintaining control.

“Be Open, Be Transparent, Be Authentic” are the current leadership mantras-but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control. This must-have resource will help the modern leader understand how to lead in the new open world-where blogging, Twittering, Facebooking, and digging are becoming the norm. the author lays out the steps that leaders must take to transform their organizations and themselves into being “open” and exactly what that will mean.

“Open Leadership: How Social Technology Can Transform the Way You Lead” is available at AmazonBarnes & Noble, or wherever books are sold.


  • Shows how to use social media to become an open organization
  • Offers basic advice for leaders who are adapting to the new era of openness in the marketplace
  • The author Charlene Li is one of the foremost experts on social media and technologies


“Are you befriended by Facebook or do you tremble at Twitter? Love it or fear it, you need new leadership strategies to master today’s socially networked world. Charlene Li’s knowledgeable, practical, and engaging book shows how to cope and conquer while letting go of command and control. Open Leadership is the right idea at the right time, full of important role models and guideposts for the future.”—Rosabeth Moss Kanter, professor, Harvard Business School; director of the Harvard Advanced Leadership Initiative; and author, Confidence and SuperCorp

“Charlene makes it clear: Open up or die. No matter where you are on the open curve, Charlene’s book will transform your thinking and ignite change.”—Guy Kawasaki, Co-founder, Alltop

About the Author

Charlene Li is founder of the Altimeter and the co-author (with Josh Bernoff) of the critically acclaimed, bestselling book Groundswell. She is one of the foremost experts on social media and technologies, and is a consultant and independent thought leader on leadership, strategy, social technologies, interactive media and marketing. Formerly, Li was vice president and principal analyst at Forrester Research and a consultant with Monitor Group. She was named one of The 12 Most Creative Minds of 2008 by Fast Company, and one of the Most Influential Women in Technology 2009.


Explore how Charlene Li and Altimeter can help your business transform today – submit a briefing request.


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