Changing the Way Businesses Create Experiences
What’s the Future of Business explores in a fun, visual and insightful way how connected consumerism breaks down into Four Moments of Truth, the role of technology in decision-making, and how businesses need to create experiences that mean something in each stage and also spark engagement between consumers based on those experience.
WTF also takes readers on an uplifting “hero’s journey” to help them bring about change from the inside out. The end result demonstrates how experience design amplifies customer relationships, drives word of mouth, and fosters organic advocacy. The point is that experiences can often trump your product or service.
- Why experiences matter to your business
- Why the future of business will come down to these shared experiences
- The importance of brand in an era of Digital Darwinism
- How to marry user and customer experience with business leadership
- Why today’s designs (and thinking) are failing
- How to design experiences around the four Moments of Truth
“In today’s rapidly changing digital environment, Darwinism is alive and well. What’s the Future of Business doesn’t just explore trends and theories; it introduces a dynamic, actionable path to transformation.”
—Evan Greene, CMO, The Recording Academy, Producers of the GRAMMY Awards
About the Author
Brian Solis is globally recognized as one of the most prominent thought leaders in business innovation. As a digital analyst, anthropologist and futurist, he studies disruptive technology and its impact on business and society. More so, through his research reports, articles and books, he humanizes technology’s causal effect to help people see people differently and understand what to do about it.