Five Ways Brands Can Use Sensors to Build Better Customer Relationships
The Internet of Things is not some pipe dream, Jetsons-esque future state; it is an entirely new paradigm for building relationships. Yet determining when, how, and to what extent to apply connected products and other sensor-generated data to the customer experience remains poorly understood by marketers and digital strategists.
Our research finds that the unique opportunity in the Internet of Things is that it has the potential to mutually benefit both enterprise and consumer. Enterprises gain visibility; consumers gain empowerment. This report reveals five use cases illustrating how consumer-facing brands can embrace the Internet of Things to create actual value for businesses and consumers alike.
Webinar Replay: Altimeter 2021 Digital Trends & Predictions
The Most Desired Skills for Marketing Hires in 2021
Step Aside Salesforce and Adobe, Microsoft is the New Leader in Martech
Thank you for subscribing.
Please check your email and click on the link to confirm your subscription.
Join our mailing list
Sign up and receive our latest thinking, insights and strategies to help your business grow better.