We have exciting news to share – Prophet and Altimeter Group are joining forces.

The move demonstrates Prophet’s commitment to helping senior executives understand and act on digital as a transformative force in their business.

We saw a need in the market for forward-thinking, research-backed content to be coupled with the ability to act on those insights. The combination of Prophet and Altimeter enables us to help C-suite executives intelligently activate digital across their enterprise in a way few other consultancies can. Altimeter shares our belief that digital can revolutionize businesses, but the change cannot begin with technology; it must first be rooted in a deep understanding of the customer to be successful.

Altimeter will operate under the name Altimeter, a Prophet company and will continue to deliver best-in-class research in digital transformation, social business and governance, customer experience, big data and the Internet of Things. Their team of analysts will continue to publish research that helps companies understand and act on technology disruption, while Prophet’s global scale and resources will allow it to expand the breadth and depth of its research. In addition, Altimeter’s analysts will work closely with Prophet’s clients and internal strategists to provide insights on emerging business challenges and burgeoning technology trends.

Most importantly, both companies work from an intensely practical point of view: Digital doesn’t necessarily start with technology—it’s an enterprise-wide opportunity, a lens that transforms thinking and spurs innovation.

Together, we can offer our clients faster, surer ways to achieve the relentless relevance required to compete in today’s market and grow better brands and businesses. To learn more about this exciting development, click here.