Rewire the Way You Work to Succeed in the Consumer Revolution
“The End of Business As Usual” examines each layer of the complex consumer revolution that is changing the future of business, media and culture. As consumers further connect with one another, a vast and efficient information network takes shape and begins to steer experiences, decisions and markets. It is nothing short of disruptive.
This book will change the way you view the world of business, from sales and marketing to customer service and product development to leadership and culture.
“To be successful in business, you need to see what others don’t. Start with this book. Someone’s going to do it, why not you?”
—Mark Cuban, owner of the Dallas Mavericks and Chairman of HDNet
“Innovation has always changed the business landscape. People expect to access information anywhere, anytime, and on any device. Collaborative, cloud, and video technologies are leading this change. As Mr. Solis correctly writes, companies have to lead this change, not follow.”
—John Chambers, CEO of Cisco Systems, Inc.
“Winning the hearts and minds of customers with new media experiences will turn them into your most valuable sales force. Solis’s book is the map to unleash this treasure.”
—Peter Guber, author of Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story
“Your customers will share their experiences both good and bad. Now that everyone is connected, it’s amplified and incredibly influential. This book will help you rethink your vision and mission to survive in a new era of digital Darwinism.”
—Mark Burnett, Television Executive Producer
About the Author
Brian Solis is globally recognized as one of the most prominent thought leaders in business innovation. As a digital analyst, anthropologist and futurist, he studies disruptive technology and its impact on business and society. More so, through his research reports, articles and books, he humanizes technology’s causal effect to help people see people differently and understand what to do about it.