Prophet just released the findings of its inaugural Brand Relevance Index™ (BRI), the first and only survey to rank the brands that matter most in consumers’ lives. Prophet surveyed 10,000 U.S. consumers about 400 brands across 27 industries to determine which brands are the most relevant to consumers.

At Prophet, we believe that relevance is the single biggest determining factor for a brand’s long-term success, and we created the Index as a way to quantify this important characteristic for businesses and brand leaders.

We identified and measured the four key principals brands must have to stay relentlessly relevant to consumers. They must be: customer obsessed, ruthlessly pragmatic, pervasively innovative and distinctively inspired. Each brand ranked in the top 10 of our Brand Relevance Index™ embodies these four principals.

For a complete list of all 50 brands ranked in the Prophet Brand Relevance Index™, and for information about how your brand can become more relevant to consumers, visit


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