I believe that relevance is the single biggest determining factor for a brand’s long-term success. Yet healthcare companies have struggled to maintain relevance in the face of changing government regulations, mounting consolidations pressures, and most importantly, the rise of consumerism. The same revolution that has reshaped the way people buy groceries, music and airline tickets is now underway in healthcare.
Maintaining Relevance In The Age Of Consumerism: Lessons From The Healthcare Industry
September 16, 2016