Customer expectations of branded content have changed, and companies must evolve their strategies to meet them. Today’s customers demand personalized, relevant content, and they want a consistent experience across all a brand’s digital content channels.
In our research, we found that companies who were doing the best job of meeting these customer expectations shared six common traits. To achieve these indicators of maturity, companies must go through a series of sequential changes across their entire content operation. We found that companies progress through five stages on their way to digital content maturity. Benchmark your own company’s digital content maturity with this most recent Altimeter report.