When it comes to the most downloaded apps in the United States, it’s no surprise to see that three of the top five applications incorporate a significant visual element. Snapchat, Instagram and Facebook are all within the top five; largely fueled by our interest and passion for pictures. At the end of the day, aren’t we all amazing photographers? At least that’s what phone companies make us believe.
While many of the photos that we see daily on these platforms involve cats, food, selfies and people that seem to be on vacations all year long, there’s a huge opportunity for brands to unleash their creativity and tap into the booming visual-obsessed environment that we live in today.