Disney is, once again, providing a master class on how to build, market and deliver a relentlessly relevant brand. In 2016, the company pulled in $7 billion dollars by releasing seven of the year’s top-grossing movies, including Rogue One, Finding Dory, Zootopia and Captain America: Civil War, and operating its well-oiled marketing and merchandising machine that continues to push products people want (just look at Star Wars toy sales this past holiday season). With all this success, it is probably easy to overlook Disney’s recent Beauty and the Beast triumph, but that would be a mistake because there is much we can learn.
Beauty and the Beast: A Marketing Tale as Old as Time
Brand & Activation, Marketing & Sales,
March 23, 2017