When it comes to the favorite brands of millennials, most marketers can easily rattle off a list of Gen Y darlings – predictable names like Instagram, Sephora, Shake Shack and reddit. But according to the results of the latest Prophet Brand Relevance Index™ (BRI), we should broaden our perspective. It turns out millennial consumers are pretty much just like the rest of us. The brands that win them over aren’t just the ones with snazzy apps or doing social media stunts.

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