Dear Web User,

My name is cleverphrase.com, and I’ve been live on the World Wide Web since June 22, 2007, 12:00 a.m. EST, although my unique visitor numbers trailed off on August 30, 2007 when the paid media campaign ended.

I was first created because of an important marketing initiative to drive demand for a chocolate candy brand during the hot summer weeks in America. My launch was driven by the TV spot airdate and a one-day homepage takeover on Yahoo! Sports.

Read more from Mat Zucker here.