Altimeter’s Principal Analyst, Charlene Li, was interviewed by Bernie Borges on the podcast Social Business Engine about her latest report “The Transformation of Selling: How Digital Enables Seamless Selling.

Customer journey has changed due to the rise of digital, which gives buyers more information than ever before. In her report, Charlene explains the three stages of digital sales transformation, the future of it, and how brands should do to adapt to the changes.

Listen to the podcast to learn more.