Every industry has been disrupted by a technology-enabled alternative promising faster delivery, lower costs, and delightfully better user experiences. In many sectors, these former disruptors now occupy dominant positions.
Amazon and Alibaba are closing in on Wal-Mart as the largest retailers in the world. Tesla’s market cap briefly eclipsed General Motor’s. Uber is the world’s most valuable private company. The killer apps are now category killer enterprises.
These companies have grown by deploying the post-digital operational playbook: social marketing instead of broadcast; IoT and AI rather than legacy systems; software/hardware ecosystems, not simply linear supply chains; agile NPD processes over incremental process improvement.
However, there is one strategic operating principle that has not been replaced or retooled for the post-digital economy: culture. Read more.