Organisations today aren’t just about making money – they’re about delivering on a ‘purpose’, and HR has a crucial role to play in this.

There seems to be a ‘purpose revolution’ going on right now. Organisations, very often through their brands, are seeking to engage us through the difference they want to make to the world.

We tend to credit the search for purpose with millennials struggling with trust, redefining loyalty and searching for meaning in the workplace.

Yet when you dig into the views of the multiple generations now working in most large companies, you find the search for meaning is not exclusively a millennial one.

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