Altimeter’s 2018 State of Digital Content gives digital marketers and content strategists the latest facts and figures about how companies are using digital content to drive business results. Based on a survey of 400 content and digital marketers across North America, Europe and China the report provides key insights into what strategies, channels and content formats perform best in each industry and region. It also identifies trends in innovation, current organization and governance practices, and key metrics for measuring success.

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