How are brands maintaining relevance with consumers today?
The battleground for customers has never been so competitive and complicated. Customers are interacting with brands across an ever-increasing number of channels, touch points and devices. To cut through the noise and win consumers’ hearts, minds and loyalty means delivering products, services and experiences that are so relevant and they can’t imagine living without. It’s about finding that unmet need, that pain point that needs solving – or just knowing what excites them.
What this all comes down to is data collection. Gabriela Henault, Associate Partner at Prophet, shares with us how brands are capturing this all important valuable resource and offers some tips on how to take a more consumer-focused approach.