What is digital marketing excellence?

In today’s digital world, unlocking growth has never been harder and the pressure on marketing and sales teams to demonstrate impact has never been greater. While it’s a given that brands are built online, the pace of change is accelerating as new technologies and sources of data reshape expectations. Customers, spanning B2C and B2B buyers, no longer hold you to industry standards. They’re not comparing you to your competition. They’re comparing you to their experiences with Amazon and Netflix.

Every company needs to shift its focus from simply digital to building a digital marketing and sales advantage. Especially for legacy companies, this shift can be daunting. However, with every obstacle a marketing and sales team faces, new opportunities follow. Winners in the race for advantage will have three things in common.

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