Bernhard Schaar: The Importance of Brand Relevance
Relevance matters more, and differentiation counts for less. Here’s what’s behind the shift.
Bernhard Schaar, an associate partner at Prophet, talks about how to create a relentlessly relevant brand. He lists the four key dimensions that make up brand relevance: pragmatism, innovation, inspiration and customer obsession, as well as offers advice to companies to increase their brands’ relevance.
One important thing to note, according to Schaar, is that digital is an opportunity that can be utilized along all four of these key dimensions. From social media to artificial intelligence, Prophet can help to support these areas of growth in brand relevance.
Learn more about the importance of brand relevance for business growth.