Digital marketing has come a long way from simply putting banner ads on the internet. It has evolved from mass messaging, to personalized messaging and finally to integrated communications on blended physical and digital environments.
In addition to the traditional goals of creating awareness about the brand, marketers can now choose from a new range of goals, ranging from demand generation, driving digital commerce, and optimizing the customer experience of products and services.
In order to deliver on these new goals, marketers need a next-gen digital marketing strategy, one that goes beyond the scope of what marketers could traditionally achieve and harnesses the power and complexity of today’s marketing technology and data platforms.
This report defines the key characteristics of a next-gen strategy, and identifies 6 drivers of its successful implementation to help you evaluate your team’s readiness for the next phase of its digital evolution.