Digital transformation is much more than “corporate speak”, and we should not discount its legitimacy. Yes, “digital transformation” has been overused and diluted by executives and consultants to represent all aspects of digitalization in every facet of a business. But, when you study it, without bias or agendas, an important trend in business modernization is taking shape.

In Altimeter’s latest research, “The State of Digital Transformation,” we observed that the most progressive organizations are prioritizing customer experience investments in short-and long-term digital transformation roadmaps. And, not only do customers directly benefit from these efforts, but companies are also accelerating the modernization of cross-functional operations and business models to better compete in quickly-evolving markets.

Learn more in Convince & Convert.