Healthcare Transformer: Andrew Dreyfus, President and CEO of BCBS of Massachusetts

Meet the healthcare transformers leading change in their organizations. Prophet sat down with Andrew Dreyfus, President and Chief Executive Officer at Blue Cross Blue Shield of Massachusetts to discuss how the healthcare industry is changing and what organizations can do to transform to better engage with their consumers.

As the healthcare industry sits on the edge of the disruption, Andrew says, “for too long our healthcare system in the United States has been organized around the needs of healthcare institutions and not around the needs of patients or consumers.”

You can learn more from Andrew and other healthcare executives in the new book by Prophet’s Jeff Gourdji and Scott Davis, “Making the Healthcare Shift: The Transformation to Consumer-Centricity“.

Making the Healthcare Shift: The Transformation to Consumer-Centricity

Healthcare organizations now have both the motive and means to empower, engage, equip and enable consumers. While healthcare organizations have recognized the need to change, they have struggled to get started and sustain the effort. Based on conversations with leading healthcare organizations such as Mayo Clinic, Intermountain Healthcare, Geisinger, Anthem, Aetna, Pfizer, Novartis and more, the book identifies five required shifts organizations can make to better compete in this evolving landscape.

Through case studies and practical examples, Making the Healthcare Shift provides healthcare leaders across the healthcare ecosystem with a playbook to make their organizations more consumer-centric.

“Making the Healthcare Shift: The Transformation to Consumer-Centricity” is available at Amazon, Barnes & Noble, Google Play or wherever books are sold.

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