The world has changed, giving brands unprecedented access to their customers. From personalization to real time feedback to AI, brands and their customers enjoy a closer, and perhaps more human, relationship than ever before. In fact, with the advent of AI-driven digital assistants such as Alexa, Bixby and Google, “brand voice” is the most literal construct it’s ever been.
Brand Manners: How To Grow Up To Be A Good Brand
Brand & Activation,