During the past year, we’ve seen a dramatic increase in public conversation about the ethics of Artificial Intelligence (AI). Concerns about the impact of biased algorithms, lack of transparency, and how AI technologies are being and should be used have consistently garnered headlines in major news outlets around the world, part of a “techlash” against the large technology platform companies.

In response, some of these companies have instituted principles, advisory boards, checklists, and other tactics to prove that they are thoughtful and responsible stewards of not only data and algorithms, but of our broader experiences in the digital and physical world. But while news coverage of the techlash has raised awareness of ethical and experiential issues of AI, it generally hasn’t addressed the implications for the organizations that buy, build, and implement these technologies to power digital experiences.

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