Building Brands and Businesses for the Twenty-First Century
Perspectives on Purpose, by Nina Montgomery and featuring Jorge Aguilar, brings industry leaders together to advocate for a more human-centered and socially-conscious future for businesses. Sharing stories from their work at companies like Ben & Jerry’s, Sephora, Airbnb, Diageo, VF Corporation and Hyatt, these authors demonstrate how weaving purpose into the profit-making core of business helps companies do good and do well.
“To build a great company, purpose is not a nice-to-have; it’s a must-have. This book brings together a range of thoughtful voices on how to develop and communicate that purpose.”
– Adam Grant, New York Times bestselling author of Originals and Give and Take
About the Author
Jorge Aguilar is a partner in Prophet’s San Francisco office. With experience on both the consulting and industry sides of global branding and marketing, Jorge combines strategy and creativity to transform organizations and drive profitable growth.