In this edition of the Aaker on Brands video series, Prophet Vice Chairman David Aaker shares why communication and cooperation across silos are essential to drive business growth.

Watch the video

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

  1. Many of the problems c aused by siloed marketing are a result of poor communication and a lack of cooperation. If you have strong communication and cooperation, you ll be able to market silo-spanning brands much more clearly and consistently. You ll see opportunities for silo-spanning offerings. You ll be able to share and scale marketing programs. And the organization as a whole will be able to allocate resources much more efficiently.