In this edition of the Aaker on Brands video series, Prophet Vice Chairman David Aaker shares why communication and cooperation across silos are essential to drive business growth.

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  1. Many of the problems c aused by siloed marketing are a result of poor communication and a lack of cooperation. If you have strong communication and cooperation, you ll be able to market silo-spanning brands much more clearly and consistently. You ll see opportunities for silo-spanning offerings. You ll be able to share and scale marketing programs. And the organization as a whole will be able to allocate resources much more efficiently.