We all know and see the digital shift. But I still get asked what exactly is a digital marketing strategy, especially versus a broader marketing strategy. What goes into it? What matters?

There is no single answer, but I’ve found the following framework to be a helpful starting point, both explaining to others and to do the actual work – creating digital marketing strategies for clients. It works across categories, from consumer electronics and quick-serve restaurants to financial services and healthcare.

Read the article. 

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