Many B2B marketers depend on big conferences, trade shows and proprietary customer events to generate new leads, bring attention to new products and deepen relationships with partners and key customers.  But because of precautionary measures being taken due to the global pandemic, these important marketing avenues have been closed.

Now may be the time to accelerate your company’s digital transformation. Here are three practical steps you can take to replace the lost impact you were expecting from physical events.

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