Meet Hanif, a partner in Prophet’s New York office. He joined back in 2011 eager to dive into work that would produce new insights for clients, while simultaneously bringing them to life in a compelling, new way. After four years in research and offer development at Corporate Executive Board (now Gartner) and completing his MBA at the Kellogg School of Management, Hanif was ready to land a career that would combine his entrepreneurial spirit (he co-founded an e-commerce startup in business school) and passion for marketing and customer experience.

What must be related to his undergraduate degree in Anthropology, people are at the core of why he thrives at Prophet. Hanif has a clear affinity to building and growing relationships – both in and out of the firm. And he says it’s Prophet’s people – who are both interested and interesting – that have kept him at the firm all these years.

Get to know Hanif…

Walk us through an ideal day at Prophet. What does it look like?

“No day is the same and that is what I love.  The only things consistent is that it usually starts with a coffee and ends with a glass of wine.”

How do you describe what you do to your relatives?

“I tell them that I find solutions to the obvious and not-so-obvious problems that help companies persuade customers to buy or pay more—more frequently.”

What are your must-have travel items?

“Noise-Cancelling Headphones, Mechanical Wristwatch, Battery Pack, Gym Clothes.”

Which one of Prophet’s values do you resonate most with and why?

“Enduring Bonds.  It’s a constant reminder to take the time to enjoy your surroundings, the people you are working with, your clients… and to make time to have the right, meaningful interactions that build relationships along the way.”

What’s one piece of professional advice that has stuck with you most?

“‘In the beginner’s mind there are many possibilities, in the expert’s mind there are few.’ It’s good advice to constantly be in a learning mindset and to balance the danger of assumptions or pretending to have all the answers.”


You’ve taken the time to meet one of the rockstars behind our work. Now, how can we help? Let’s chat.