In this webinar, Prophet’s Vice Chairman David Aaker walks through the key themes and case studies covered in his new book, Owning Game-Changing Subcategories. Learn his expert approach to building brand subcategories that drive uncommon growth in the digital age.
Watch the replay:
You can find the book online today and wherever books are sold starting April 7, 2020.
**From March 18-25, you can purchase the Kindle version for only $0.99!