Businesses have been leaning into purpose-driven strategies for years, but recent events have tested them as never before. Whether responding to the worldwide pandemic, new ways of working, racial protests or political polarization, we’ve seen that companies with a purpose centered around shared human values rather than business goals are the ones most capable of acting swiftly and effectively. Purpose doesn’t just help these businesses decide what to do, it guides them in the best ways to do it.
Take this diagnostic to assess how durable your company’s purpose is across four key dimensions (authentic, inspiring, shared, actionable). We’ll let you know where you may have a weak spot and where you might take your purpose.