Casted Podcast with Mat Zucker
How Internal Podcasts Can Liberate Your Employees with Prophet’s Mat Zucker
Mat Zucker inspired the idea for this mini-series when he interviewed Lindsay from Casted for an article he wrote for Forbes about internal podcasting. He has been a fan of podcasts for years. In fact, he’s been creating brand podcasts since the ’90s. This mix of passion and experience gives him a unique perspective when it comes to use cases for podcasts in the world of brands. In his experience, most use cases are usually for external brand podcasts. But with the rise in training and communication within organizations, Mat saw the opportunity to explore how internal podcasts can be a valuable asset to businesses.
In this episode, Mat dives into trends that he has seen in using podcasts internally to build a stronger community and connection inside the business.