A new, digital era of B2B sales and marketing is upon us. It’s driven by corporate customer demand for online access to their suppliers’ offerings and expertise. Taking advantage of this shift is challenging because it requires moving from deeply embedded B2B sales and marketing models to data-driven, digitally-powered partnerships between sales, marketing and analytics.

The rewards of digital demand generation – a pivotal piece of the B2B digital transformation puzzle – can be significant…

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