A new, digital era of B2B sales and marketing is upon us. It’s driven by corporate customer demand for online access to their suppliers’ offerings and expertise. Taking advantage of this shift is challenging because it requires moving from deeply embedded B2B sales and marketing models to data-driven, digitally powered partnerships between sales, marketing and analytics.

The rewards of digital demand generation – a pivotal piece of the B2B digital transformation puzzle – can be significant…

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This article is based on the book, The Definitive Guide to B2B Digital Transformation, co-authored by Fred Geyer, Partner at Prophet, and Jörg Niessing, Senior Affiliate Professor of Marketing at INSEAD.

If you’d like help identifying a clearer path to a digital transformation that drives growth then please register for this webinar series today and you will receive follow-up information in time for the next edition.
In the meantime, find out more on the topic in our latest report: ‘Benchmarking Digital Maturity in B2B Companies.
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