Watch the webinar replay in which you’ll learn the challenges and opportunities that B2B organizations face in undertaking transformation on a large scale.

From how to benchmark your digital maturity to understanding which actions to take now to drive your company’s digital transformation, in this webinar, Charlene Li, Founder & Senior Fellow of Altimeter, a Prophet company, and Fred Geyer, Senior Partner at Prophet shared insights from their respective reports published on this topic: ‘The 2020 State of Digital Transformation’ and ‘Benchmarking Digital Maturity in B2B Companies’.

Charlene and Fred sat down with Joerg Niessing, Senior Affiliate Marketing Professor at INSEAD to share how B2B organizations should be approaching digital transformation in this current phase to become more digitally mature and better armed to take advantage of any future shocks. How to make digitization (that was planned to take years) happen in months.

Two of the featured speakers, Fred Geyer and Joerg Niessing, co-authored ‘The Definitive Guide to B2B Digital Transformation’.  Get your copy of the book here.

If you have any questions or would like to learn how our Marketing & Sales practice helps clients identify a clearer path to a digital transformation that powers growth with real and measurable results, contact us today.

Fred Geyer

Strategic Advisor

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Charlene Li

Senior Fellow

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The B2B Leader Webinar Series Continues

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