Watch the webinar replay in which you’ll learn about the challenges that B2B organizations face in undertaking transformation on a large scale and how they address them. The discussion features Rene Steenvoorden, Chief Digital Officer, Randstad, Heather Thiltgen, President, Boston Medical Center/WellSence Health Plan, and Fred Geyer, Senior Partner at Prophet, who were interviewed by Joerg Niessing, Senior Affiliate Marketing Professor at INSEAD.
Two of the participants, Fred Geyer and Joerg Niessing, co-authored ‘The Definitive Guide to B2B Digital Transformation’. Get your copy of the book here.
If you have any questions or would like to learn how our Marketing & Sales practice helps clients identify a clearer path to a digital transformation that powers growth with real and measurable results, contact us today.