How to Find (and Keep) Your Competitive Edge in Innovation
Innovation is the cornerstone of business growth today. Figuring out the right formula results in big ideas and opens the door to new business opportunities. ‘High-concept’ thinking is what’s separating successful innovators from the rest of the field. A high concept creates clarity about an innovative idea and ensures the idea is developed and delivered as originally intended.
In this report, our Experience & Innovation practice outlines how to take your innovation strategy to the next level with high-concept thinking.