The Future of Purpose-Driven Branding
BY DAVID AAKER
Learn how to guide, inspire and enable effective communication of a purpose-driven branding program.
In his book, “The Future of Purpose-Driven Branding,” branding expert, David Aaker, shows a pathway to business and social program leadership and offers five branding “must dos” to guide, inspire and enable effective communication of the program. The book includes:
- A thorough case for why social programs are the secret weapon to helping business leaders build stronger brands and more connected work cultures, while supporting important social causes
- Powerful case studies from organizations leading with exemplary social programs
- Tools and insights for integrating social programs into the organization and business
- Five branding “must dos” when building signature social brands
Loved the first chapter? Order the book on Amazon.
About the Author
David Aaker is the author of more than one hundred articles and 18 books on marketing, business strategy
, and branding that have sold over one million copies. A recognized global authority on branding, he has developed concepts and methods on brand building that are used by organizations around the world.
Reach out to learn how David Aaker and Prophet can help your business create signature social programs that capture the hearts of leadership, customers, employees and brand followers.