Gen Z Revealed:
6 Myths Busted
Gen Z is the target customer of the moment. Though it feels like every brand is out to win them over, too many brands miss the mark when it comes to serving this generation. Prophet set out to understand the truth behind Gen Zs preferred DTC brands and what’s driving their purchasing decisions. Our latest report busts six myths about how to win with this demographic:
MYTH-BUSTING GEN Z
Gen Z reveals the motivations driving purchasing decisions by responding to six myths.
Gen Z has at least $360 billion in disposable income, a number that is only growing as they enter the workforce and advance their careers, according to Gen Z Planet. They are quickly becoming the driving force of the consumer market today.
WHAT YOU’LL FIND IN THIS REPORT:
1. The factors shaping Gen Z shopping behaviors
2. Six myths impacting what Gen Z cares most about and their buying motivations
3. Best-in-class examples of brands winning with Gen Z
4. Actionable steps to reach Gen Z using the DTC Trifecta: Content, community and commerce
Prophet works with leading DTC companies in establishing and optimizing winning consumer strategies. Whether that’s launching a DTC brand from concept through launch, or updating customer acquisition and retention strategies or expanding into new categories – Prophet is a growth and transformation partner with deep expertise in DTC and all things Gen Z.