Which brands can
consumers simply
not live without?

The 2018
Prophet Brand
Relevance Index®

Are your brand
and customer experience
inextricably linked?

Our Latest Thinking

Chinese Brands Rising: 5 Strategic Imperatives to Increase Consumer Confidence

Tom Doctoroff

Brand & Experience

Digital Transformation: Strengthening Brand Relevance for Traditional Brands

Jan Döring

Digital Transformation

Prophet’s Brand Relevance Index® – Who are the Innovative Brands in 2018?

David Aaker

Aaker On Brands

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