Altimeter’s speakers are inspiring and entertaining, while remaining eminently approachable – we will energize and inform your audience. Our analysts focus their research and client work on some of today’s hottest business topics: digital transformation, innovation, digital sales and marketing, customer experience and social business strategy.
Whether you’re kicking off a major event or sitting down for an executive brainstorming session, Altimeter will energize and inform your audience.
Ed Terpening is a Senior Industry Analyst at Altimeter. Ed has spent the past 35 years working for leading brands like Apple, Cisco, CNET/CBS Interactive and Wells Fargo lead the charge in digital innovation. At Apple, he lead a team focused on data visualization and data warehouse tools. At Cisco he ran cisco.com and launched their first intranet and e-commerce store. At CNET he founded their first “community team” (a precursor to “social media”) in 2000, which launched user ratings/reviews to CNET.com and message boards to NEWS.com. At Wells Fargo, Ed founded the first social media team of any national bank, launching the first blog and many breakthrough programs on social media platforms such as Facebook, Twitter and YouTube. He has authored numerous research reports on topics ranging from social media and selling to IoT.
Ed is also an internationally known artist, recognized with a cover story in American Artist Magazine, the largest arts magazine in the US at the time. His paintings can be found in collections worldwide. Ed also serves on the boards of nonprofits to aid in their own digital transformation.
Areas of Expertise
Internet of Things (IoT)
Social Media in Regulated Industries
The Power of the Employee Advocacy in Social Media
The Digital Transformation of Selling
Recognizing the Power of Governance to Execute Social Business Strategy
IoT and the Digital Transformation of Location and Customer Experience
Global Trends in IoT Consumer Adoption
Omar Akhtar is an industry analyst at Altimeter, a Prophet Company where he publishes research and advises companies on digital marketing innovation. His recent areas of focus include content strategy, data-driven personalization, customer experience technology and multi-channel marketing. He is also researching the new field of augmented and virtual reality.
Areas of Expertise
How to Choose the Right Content Strategy
Unifying Data and Platforms For Delivering a Great Customer Experience
Evaluating Martech Tools Based on Business Needs
The Future of Digital Personalization
Innovation in Digital Marketing
Enterprise Use Cases for Augmented and Virtual Reality in Business
How to Organize for Digital Marketing
Digital Marketing Innovation: Trends and Best Practices
Content Innovation: Trends and Best Practices