Aaron has extensive consulting experience in helping clients understand, develop, and implement market-driven brand strategies in the technology, travel, packaged goods, and industrial sectors. He has deep expertise in brand positioning and identity development, brand portfolio and architecture, and strategy implementation activities. Since joining Prophet, Aaron has managed engagements for leading companies including: DuPont, GE, Harrah’s, Sara Lee, Staples, Best Buy, and IBM.
Before joining Prophet, Aaron worked at Envision, a brand consulting firm, where he was responsible for developing customer-driven brand strategies and marketing plans based on consumer segmentations for companies such as Rand McNally and Nike. Prior to Envision, Aaron spent four years at the Sterling-Rice Group, a Colorado-based brand development firm. At Sterling-Rice, Aaron worked with numerous technology and consumer packaged goods companies, including HP, Kellogg’s, and Diageo on assignments focused on innovation and brand strategy development.
Aaron is an ongoing trainer at the American Marketing Association’s semi-annual marketing conference, and has also spoken on the topic of branding at events for the University of Illinois in Chicago and for the Council for Advancing Secondary Education (CASE). Aaron received a B.S. from Colorado State University. He earned his Master of Management Degree from the J.L. Kellogg Graduate School of Management at Northwestern University in Finance and Marketing.