Peter Dixon

Chief Creative Officer

As Prophet's Chief Creative Officer, Peter brings our clients a unique blend of perspectives as a designer, architect and consultant. It translates into an imaginative take on branding, design, and customer experience, represented in high-level thinking as well as visual, verbal and experiential expression.

Peter’s award-winning programs have spanned all areas of the brand experience, ranging from visual and digital identities to retail concepts and merchandising systems. He has worked for such notable clients as BMW, Citibank, Fiat Chrysler, Delta Airlines, Emart, IBM, Maserati, Microsoft, McDonalds, Nissan, Sprint, Samsung, United Airlines and Walmart.

Before joining Prophet, Peter helped lead the consulting team on Walmart’s new brand strategy, including its new visual identity and store experience concepts. He also was instrumental in designing Nissan Motors' new dealership concept being implemented worldwide, and a new design for its Infiniti brand outlets. For McDonald’s, he directed the design of a revitalized restaurant concept being executed across the U.S.

At Prophet he led brand concepting and design for The Cosmopolitan of Las Vegas, a revitalized format for Brunswick Bowling, and the rollout of a refined design concept for Maserati car dealerships in North America. Globally he has worked with Emart, Korea's largest retailer, to develop a new visual identity and 3 new store concepts, and his team recently completed new logo and visual system design systems for Electrolux and Keurig Green Mountain. He is currently leading the development and prototying of a new brand identity and restuarant design for Qdoba, a Mexican eatery with over 600 locations.

Peter is a popular public speaker and has been tapped as a source by The New York Times, The Wall Street Journal, Brandweek, Newsweek, Visual Merchandising & Store Design, Convenience Store News, and Advertising Age.

He is on the advisory board of the School of Architecture at Northeastern Universtity, serves on the editorial board of VM+SD magazine, and is a past national president of the Society for Experiential Graphic Design (SEGD).

He holds a B.S. in Mechanical Engineering from Louisiana State University and a Masters of Architecture degree from the University of Texas at Austin.

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