Joseph is part of Prophet's EU leadership team, based in our London office. He also conducts business in Spain, Switzerland, Denmark, UK, Asia and sporadically in the Gulf region, East Africa and Eastern Europe. In the last few years, much of his work at Prophet has been with one of the biggest CPG companies in the world. In 2012, he helped a large U.S. mobile carrier with a very high profile re-branding. He's also led engagements with a leading consumer electronics company on their global brand architecture, “greening” the brand of a European industrial composers producer and the rebranding of one of the biggest real estate developers in the world.
Joseph has worked with clients in alcohol, real estate, energy, tobacco, industrial products, financial services, telecommunications and technology in a wide variety of topics including brand positioning, brand portfolio strategy, innovation strategy, new product development, segmentation and other marketing related topics.
Prior to joining Prophet, Joseph was a Director at BBDO Consulting where he founded and led the Madrid Marketing Consulting Business and was a Senior Consultant with McKinsey & Company, where he worked in a variety of industries and functions, but with a heavy focus on Telecommunications.
Joseph holds an MBA from the Columbia Graduate School of Business in New York.