Ben Gordon is an Associate Partner in Prophet’s Hong Kong office. His passion and expertise lies in helping brands realize their maximum potential whether through brand creation and repositioning, storytelling, brand experience development, brand architecture, or naming.
Before joining Prophet, Ben was Managing Director of Brand Union in Hong Kong where he led board level engagements with many of Hong Kong’s leading corporates, including HKEX, The Hong Kong Jockey Club, and Swire Properties. Ben also had responsibility for Brand Union’s strategy offer across Greater China, working with leading technology brands such as Tmall, LeTV, Tencent and Huawei to define and implement their brand strategies. As a regular media commentator, Ben's appeared on Bloomberg and in Campaign magazine.
In 2015, Ben led the Brand Union team to win Marketing Magazine’s Agency of the Year title in Hong Kong. He received an MA in French & Spanish from Edinburgh University, an MA in Brand Development from Goldsmiths University, London; and is also a qualified lawyer.