Jeff Gourdji


With 20 years of leading high-impact marketing & strategy projects, Jeff brings a breadth of experience that comes from working across many industries as marketing practitioner, management consultant and political strategist. Jeff has worked extensively in health care, including payer, pharmaceuticals and health care service provider organizations. Additionally, Jeff has worked in food, beverage, agriculture, pet care, for-profit education, energy and in several industrial settings.

Jeff joined Prophet in March of 2008. Prior to joining Prophet, Jeff worked for the Zyman Group for 5 years, Kraft Foods for 4 years, and as a political & legislative strategist for 3 years. Jeff’s expertise includes brand positioning & value proposition development, customer experience and go-to-market strategy design and marketing capability assessment and enhancement.

Jeff is a leader of Prophet’s health care industry practice. He co-authored the 2016 study, "The State of Consumer Healthcare: A Study of Patient Experience" and is the author of several articles, including “Reform Readiness: Are You Really Ready For the Long-Term?, “A Healthcare Experience Is Not Enough: Why You Need a Brand Experience,”and “Marketing Middleware: The Glue Connecting Business Strategy & Marketing Execution.” Jeff is a frequent speaker on marketing topics and taught a 10 week marketing course to MBA students at Keller Graduate School of Management

Jeff received his B.A. from the University of Michigan and his M.B.A. from the University of Chicago Booth School of Business.

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