With around 15 years experience in the field, Greg brings a pragmatic, well rounded, “get things done” approach to brand and marketing strategy as he’s worked not only as a consultant, but also agency side and within sales and operations.
He started out working for the Grey Advertising group, focusing on integrated, ‘across-the-line’ campaigns, CRM strategies and loyalty programmes for clients like Microsoft and Toyota. He also got the opportunity to lead a joint-venture with KPE to launch and run Grey’s e-marketing division in the UK.
Greg then broadened his perspective as a management consultant with McKinsey (working across the telecom, financial services, oil & gas, travel & leisure, automotive, high-tech, government and media industries), before joining Orange (part of France Telecom) as a Marketing Director with P&L responsibility for convergence products and cross-selling.
Since joining Prophet, Greg has played a leading role on some or our key accounts (like Zurich Financial, iShares and GE), and is actively involved in our Marketing Practice and Change Management efforts.
Greg has an MA in economics and politics from Edinburgh University and an MBA from the Tuck school of business at Dartmouth.