Jeff Swaddling

Associate Partner

Jeff Swaddling is an associate partner in Prophet’s Chicago office, and specializes in helping great brands grow better. With expertise in corporate, brand, marketing and innovation strategies, his consulting experience includes working with companies such as Microsoft, Novant Health, L Brands, S.C. Johnson, The Chicago Tribune and Kraft Foods.

He is thoughtful and passionate about solving problems, which makes it no surprise that his favorite quote is by Mahatma Gandhi, “You must be the change you wish to see in the world.” Jeff also cares about helping people, as evidenced by his delivery of world-class growth strategies to his clients or in caring for his 10 children!

Jeff is adept at helping companies discover high-potential targets and new sources to accelerate business growth, whether they’re marketing senior care facilities, lighted traffic signs or shower gels. Among his achievements, he helped reposition Bath & Body Works as a “21st century apothecary – integrating health, beauty and well-being.” In all of his work, Jeff focuses on identifying ways companies can build, measure and manage brand equity to achieve breakthrough results.