Ed Terpening

Industry Analyst

Ed Terpening is an Industry Analyst at Altimeter, a Prophet company. A Silicon Valley vet and a social-media expert, Ed has been at the forefront of digital transformation for 30 years.

Before joining Altimeter, Ed was Vice President of Social Media at Wells Fargo, where he led the first blog and social media team of any major U.S. bank. A co-founding member of SocialMedia.org, he’s worked for Apple (still his favorite brand), where he led the development of advanced data visualization tools and data warehouses. At Cisco Systems, he managed its first company-wide Intranet, first e-commerce store, and the development of Cisco.com, one of the first business sites to offer online customer service.

When he’s not mastering digital landscapes, he’s painting real ones. An award-winning artist, his accomplishments include a cover story in American Artist, as well as serving on the advisory board of PleinAir Magazine. His artwork is in collections worldwide, including that of Christopher “Kip” Forbes.

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