Jacqueline joins Prophet as a Partner in our Hong Kong office to help spearhead and expand our Asia footprint and capabilities. She brings with her over 20 years of consulting experiences. As one of Asia’s most sought-after brand strategists, Jacqueline has consulted on many prominent, innovative and winning brands.
With her passionate drive, many clients benefitted from deeper insights which resulted in mold-breaking and bolder branding solutions. In turn, these led to significant growth in business success and a higher brand profile. Winning brands developed and led by her include Octopus (including naming), Asia’s first lifestyle smart card system for Hong Kong; Vertu, the world's first luxury mobile brand; ION Orchard, Singapore's leading mall for CapitaLand/Sun Hung Kai; Fullerton Holdings for Temasek Group; Bank Mandiri, Indonesia's largest state bank; Goldilocks, Philippines' leading bakery and foodshop; CapitaMall Trust, Singapore's largest and one of Asia’s leading REIT; Metrobank, Philippines' largest and most profitable bank; China Airlines, Taiwan's national carrier and the world’s 3D livery and many more.
Prior to joining Prophet, she was CEO of Lexis Branding where she helped transform many Asian brands into market leaders. As Managing Director of The Brand Union (WPP) she led them to become Brand Consultancy of the Year. Jacqueline started her career as Senior Consultant with Addison Design Consultants (WPP).
Jacqueline is a prolific speaker at brand forums and universities, and contributes actively to global and regional media on brand strategy,, brand trends, marketing and integrated communications. She graduated as one of the top students (Dean’s list) from National University of Singapore with a Bachelor of Business Administration.