Tiffany Vasilchik is a Partner in Prophet's New York office, responsible for establishing client relationships and driving growth within the business. She has over 20 years of consumer trend, brand and innovation consulting and significant client-side experience at Pepsi-Cola and Nabisco.
Prior to joining Prophet, Tiffany led new business development at Fahrenheit 212, where she was responsible for developing new client relationships, matching Fahrenheit 212 resources with companies seeking top line growth drawing on relevant industry experience across multiple verticals including CPG, Financial Services, QSR/Hospitality, Retail, Pharmaceuticals, Technology and Consumer Electronics.
She built ThinkLAB, the innovation consulting practice of Material ConneXion, the world’s largest global materials library and subsidiary of SANDOW—a media company with publications including Interior Design and New Beauty. She joined Material ConneXion from her own marketing innovation consultancy and entrepreneurial ventures including Heard It From A Mom (HIFAM), a community of more than 25,000 Moms who shared new product experiences with one another. She also co-founded HeartCam, a non-invasive cardiac imaging practice.
For over a decade, she served as principal and director of consulting services at BrainReserve, a trend-based marketing consultancy founded by trend expert and author, Faith Popcorn, delivering assignments for Fortune 500 clients including PepsiCo, Campbell’s Soup, American Express, Radio Shack and Nordstrom. Early in her career, Tiffany worked as a Brand Manager at Nabisco and Pepsi-Cola.
A graduate of Cornell University’s School of Hotel Administration with a major in Food & Beverage, Tiffany received her MBA from the University of Chicago Booth School of Business. She lives in Manhattan with her husband and daughter and enjoys snowboarding, hiking and running.